Reports to Chief Executive Officer
Position Summary
The Marketing and Resident Relations Manager is responsible for promoting Fleurenville's brand, supporting occupancy growth, strengthening relationships with residents and their families, and coordinating strategic marketing initiatives. The role serves as the public face of Fleurenville, ensuring that the organisation is represented professionally while creating a positive experience for prospective and existing residents.
Key Responsibilities
Marketing Strategy
- Develop and implement Fleurenville's annual marketing strategy in collaboration with the CEO.
- Identify new marketing opportunities to increase occupancy and strengthen the Fleurenville brand.
- Monitor marketing performance and provide regular reports and recommendations.
Marketing Agency Liaison
- Act as the primary liaison between Fleurenville and external marketing agencies.
- Coordinate marketing campaigns, advertising, digital marketing, social media and website updates.
- Ensure all marketing material reflects Fleurenville's values, image and brand standards.
Client and Community Relations
- Meet with prospective residents and their families to present Fleurenville's services and facilities.
- As soon as a new client confirms the date of occupation, a meeting needs to be set up with the family, new resident and the Matron to evaluate the new resident and to determine the care package.
- Build and maintain strong relationships with residents, their families, referral sources and the broader community.
- Represent Fleurenville at networking events, exhibitions and community functions.
- Act as a brand ambassador, promoting Fleurenville professionally and positively.
Resident and Staff Engagement
- Plan and coordinate events and activities for residents throughout the year.
- Schedule the Resident Committee Meetings and prepare and distribute relevant documentation to committee members.
- Collaborate with Human Resources in staff appreciation and engagement events.
- Welcome new residents and assist in creating a positive transition into Fleurenville.
- Foster a sense of community and belonging among residents and their families.
Brand Management
- Ensure consistent branding across all communication platforms.
- Assist with public relations initiatives and promotional activities.
- Maintain a high standard of professionalism in all interactions with residents, families, suppliers and the public.
General
- Work closely with the management team to support Fleurenville's strategic objectives.
- Perform other reasonable duties as assigned by the CEO.
- The successful candidate must be willing to work non-traditional hours and weekends to fulfil operational requirements.
- Valid driver's license and own transport. A PDP license will be an added advantage.
Qualifications and Experience
- Relevant qualification in Marketing, Communications, Business or a related field.
- Previous experience in marketing, client relations or business development.
- Excellent communication and interpersonal skills.
- Strong organisational and event coordination abilities.
- Experience working with external marketing agencies will be advantageous.
- Proficient in Microsoft Office and digital marketing platforms.
Key Competencies
- Relationship building
- Strategic thinking
- Communication and presentation skills
- Event planning and coordination
- Brand awareness
- Customer service orientation
- Professionalism and integrity
- Initiative and creativity
